How to Create a Course Your Customers Will Totally Love
“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin
Even though you are a professional and offer a high-ticket coaching program or service, people love the flexibility of courses. Whether they are text-based or video-based, you may want to consider creating one as a lower ticket offer for clients who are not yet ready to hire you.
As a coach, wellness professional, or service provider you will also benefit from selling these high-value courses because they allow you to charge more than other learning formats, such as ebooks.
Here are three steps for creating courses your customers and clients will love…
Step 1: Do Your Market Research
The first thing you need to do is figure out what your audience ACTUALLY wants.
A good way to do this is to find out what they’re already buying.
You can check:
Udemy.com to see what sort of video courses they’re buying.
Marketplaces like Amazon to see what sort of training products they’re buying in your niche.
Websites in your niche to see what they’re selling.
Paid advertisements (such as sponsored ads) to see what they’re promoting.
You can also use AI to see what kinds of topics people in your niche are searching for or what top concerns they have.
Look for bestsellers and multiple vendors and websites selling similar topics– these are all signs that a particular topic is “hot” in your niche right now.
After you do your research, select a topic that looks like it will sell well, and then move to the next step…
Step 2: Decide What to Include
Next, you need to decide what to include in your course and start creating your outline. To do this you can again use AI (like ChatGPT) to help.
Take two steps:
Brainstorm. Think up all the sub-topics, steps, tips, examples, mistakes, etc. you’d like to include in your course.
Research. Find out what similar coaching or training products are available. Use this information for inspiration – don't copy.
NOTE: While you may choose a topic that others have done before, and you may even look to similar products for inspiration, your goal is to create something fresh.
This means:
Sharing novel tips
Sharing unique information such as case studies, personal stories and personal examples
Sharing information in a new way, such as turning a step-by-step formula into an acronym/formula.
(Like “COACH” is an acronym for the 5 stage blueprint for growing a 6 to 7 figure coaching, counseling or consulting business – you can create your own acronym-based formula around a step-by-step process.)
Step 3: Develop Your Course
Once you know all the information you want to include, organize it into a step-by-step format.
If you’re delivering the course in parts, then create equal-sized modules. For example, you might create a 12-module course and deliver one lesson/module per week for three months. (Incidentally, this is the exact same process to create your coaching program/process.)
Keep these tips in mind:
Use a light, conversational tone. Look at this article as an example.
Keep it short and easy to digest. Long courses and tons of information are out. Today people want fast, actionable content.
Add relevant stories to keep people engaged. For example, what problems did you have when you first started with this niche topic? What mistakes did you make?
Add value to your course. Offer worksheets, checklists, templates, swipes, planners and cheat sheets to help people take action on what they just learned.
Proof and polish. If you have errors in your course, people will judge the information as a whole to be low-quality. If needed, hire someone to proof and fact-check your course.
Insert backend offers. Promote your coaching program or service as the 'next logical step' inside your course.
As always, you can outsource this entire task to a freelance writer (or video editor) to produce a polished end result.
Creating your own courses can be a great way to generate passive income or even a hands-off premium offer. It's a straightforward process that can be quite lucrative.
